Why most of our therapists arrive by bicycle.
Most of our therapists arrive at outcall bookings by bicycle. This is not a brand decision; it is the operational reality of moving through central Amsterdam quickly and efficiently. A short cab ride from any point in central Amsterdam to any other can take twenty to thirty minutes during traffic-heavy periods; the same trip by bicycle is consistently ten to fifteen minutes regardless of traffic.
The therapist's kit fits in a small bag — oils, linens, towels, gel for nuru, soaps for soapy — that straps to a bicycle without difficulty. The bag is chosen for inconspicuousness rather than for branding; nothing on it identifies the use. The therapist locks the bicycle a few buildings away from the client's address and walks the last few metres.
The format works because Amsterdam is a bicycle city by design. Lanes are continuous; most central streets are flat; lockable parking is plentiful. A bicycle ride from the Jordaan to Oud-Zuid takes fifteen minutes; the same trip in a cab during evening traffic can take double that. For our dispatch infrastructure, the bicycle is faster than the car for most central trips.
The exceptions are weather and distance. In heavy rain or below freezing, the therapist takes a cab. For Schiphol bookings, we use the metro from Zuidas or a coordinated cab ride. For Zuidas bookings from Centrum, the metro is faster than the bicycle for many therapists. The dispatch decision is made on the day, by the therapist, on the basis of what gets her to the booking on time without arriving harried.
From the client side, the bicycle dispatch is invisible. The therapist arrives the same way regardless — quietly, on time, ready to begin. The mode of transport that got her there is operational detail; the booking is what counts.